Records in a database are an organization’s greatest asset. Once a customer supports an organization financially, the direct marketer becomes responsible for converting the individual into a repeated source of income. After all, cultivating long-term customers produces a consistent stream of income for the organization without incurring additional acquisition costs.
How can marketers streamline customer retention while decreasing costs of undeliverable or unwanted mail? Effective database management.
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How can marketers streamline customer retention while decreasing costs of undeliverable or unwanted mail? Effective database management.
Read More Article...
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