Finansbank - Turkey's fifth largest financial institution - is using data mining technology from KXEN to help it better address a growing market for loans and credit, and at the same time stimulate new activity among dormant customers.
According to Kunter Kutluay, Finansbank's Director of Marketing and Risk Analytics, the benefits of deploying KXEN's technology are broad: "We saw an opportunity to improve our interactions with customers through data mining, simultaneously increasing customer lifetime value, and making Finansbank more relevant to our clients," he says.
It was after an extended evaluation of analytics tools that the Finansbank team chose KXEN's Automated Data Mining. Based on breakthrough mathematical thinking, it impressed the team with its ease of use by non-experts, the quality of the analytical models it produced, and the sheer speed of its operation.
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According to Kunter Kutluay, Finansbank's Director of Marketing and Risk Analytics, the benefits of deploying KXEN's technology are broad: "We saw an opportunity to improve our interactions with customers through data mining, simultaneously increasing customer lifetime value, and making Finansbank more relevant to our clients," he says.
It was after an extended evaluation of analytics tools that the Finansbank team chose KXEN's Automated Data Mining. Based on breakthrough mathematical thinking, it impressed the team with its ease of use by non-experts, the quality of the analytical models it produced, and the sheer speed of its operation.
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