Businesses can take simple and cost-effective steps to improve data entry techniques, it has been claimed.
Writing for Data Quality Pro, Dylan Jones commented: "One of the single biggest causes of data defects in any organisation is poor quality information entered at the start of the information chain via data entry interfaces."
Companies should, he noted, take a minimalist approach when it comes to forms as entering information is "time-consuming" and "dull" for consumers.
If data entry forms are stripped back to the bare essentials, both customers and workers will benefit, Mr Jones explained.
Businesses should also take a common sense approach and gather user feedback on their data entry processes, he added.
Speaking to cambridgenetwork.co.uk recently, Bryn Davies, Director of InfoBlueprint, said many companies are keen to collect information about their customers, but treat the quality of it as a "secondary afterthought".
He added that data quality management is vital when it comes to customer retention.
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